Allie Schleifer’s

Digital Marketing Portfolio

Awarded for creating impactful social media campaigns, including the 2024 Best Social Media Campaign for Hytera US, recognized nationwide.

Paid Social

  • Spearheading multi-channel paid and organic campaigns

  • Creating creative content across Instagram, Facebook, Tik Tok, LinkedIn, Pinterest, and Youtube

  • Collaborating with suppliers on budget co-op and marketing strategy

Consistently creating trending lifestyle organic content: Pinterest

Launched Paid Social Campaigns across Meta and LinkedIn.

Instagram feed for @theinstituteforthestudyofwar in 2020

Google Ads

Directed the strategic planning, execution, and budget management of Google Ads campaigns.

  • Generated detailed reports

  • Collaborated with suppliers

  • Analyzed data using Google Analytics 4 (GA4) & other

  • Regularly updated website product images and information

  • Developed marketing advertising strategy in e-commerce & B2B (Shopify & Netsuite)

Past Google Ad Campaigns:

Google Ads marketing report of a campaign results:

Case Study: Branding & Identity for EdgeTech Inc.

  • Achieved 200% growth on LinkedIn followers

  • A 771% increase in Instagram reach, 200%+ in IG followers

  • Drove 2.8K+ new website visitors from socials

  • Consistently designed engaging and appealing content

  • Awarded “Best Social Media” of the year from our primary client-supplier “Hytera USA”

Before

After

Additional: Research & Creative Writing

Contributed to research and citations of journal publication for “The Institute for the Study of War”

Published creative writing in the California State Poetry Society.

Contributed to research and writing of “Use and Abuse of Personal Information” with the Hume Center for National Security and Technology.